What Is New Name For Toys R Us. New Ray Toys Inc. During 1969 when Toys R Us was officially set up the giraffe was renamed Geoffrey and became the official Toys R Us spokes-animal.
20 as Tru Kids Brands and was the proud parent of ToysRUs Babi. New Ray Toys Inc. Tru Kids announced on Wednesday that.
Toys R Us stores around the United States closed their doors for what we thought was for good back in June but it looks like it is coming back but with a new name.
The giraffe was all around the event and it was announced that Toys R Us is being officially rebranded as Geoffreys Toy Box According to the listing on the Dallas Toy Previews website Geoffreys Toy Box is a wholesale toy distributor and intellectual property company whose focus is on popular play patterns across trusted brands that kids and parents love. Later that fall it set up Geoffreys Toy Box pop-up stores in about 600 Kroger stores. Rather than sell it off for parts Geoffrey acquired Toys R Us Babies R Us and 20 other toy and baby brands. Thank goodness it was renamed.
